Keyword Optimization, Link Building, Email Growth
In 2015, I provided SEO consulting and hands-on implementation for Andrea Thorpe’s platform, African American Homeschool Moms. I conducted keyword research using Google’s Keyword Planner, selected target terms like “African American homeschoolers,” and personally implemented the changes — updating the site’s title, tagline, and footer, building internal links, and optimizing subscribe box placement to capture more sign-ups. I also advised on backlink-building through blog commenting and social platforms like YouTube. This work secured first-page Google rankings within 3 months, and I coached Andrea on maintaining the strategy so she could continue building on it independently.
Overview
SEO & Keyword Strategy:
- Researched and selected relevant keywords (“black homeschoolers,” “African American homeschool”) using Google’s Keyword Planner.
- Integrated keywords into the site’s title and tagline for improved search visibility.
- Added site-wide internal links to keywords via footer settings to enhance SEO.
Website Optimization:
- Edited the WordPress footer to create keyword-optimized hyperlinks for better search ranking.
- Recommended moving the subscription box to the upper right corner to increase email sign-ups.
Content & Engagement:
- Suggested building backlinks through blog commenting to boost domain authority.
- Encouraged leveraging YouTube by linking back to AfricanAmericanHomeschoolMoms.com in videos.
- Recommended linking back to the website from social media platforms like Twitter, Facebook, and Pinterest to increase referral traffic.
This approach helped improve Andrea’s website visibility and traffic flow.
"Every mompreneur wants to have a successful business. She wants her business to stand out among the crowd and she wants to learn how to use smart marketing strategies to reach potential customers. But sometimes when new mompreneurs like me try to navigate the complex world of marketing and attempt to swim in a sea of social media, we get lost and nearly drown in our many responsibilities! Thankfully, Demetria was able to throw me a lifeline and guide me onto a better and more successful business path!"
