Keyword Optimization, Link Building, Email Growth
In 2015, I provided digital marketing coaching for Andrea Thorpe’s platform, African American Homeschool Moms. We focused on increasing website traffic by improving SEO strategies. This included selecting keywords like “black homeschoolers” and “African American homeschool” using Google’s Keyword Planner and incorporating them into the site’s title, tagline, and footer. I advised on creating site-wide internal links for keywords and optimizing the placement of the subscribe box to capture more sign-ups. Additionally, I recommended building backlinks through blog commenting and leveraging social media platforms like YouTube to drive traffic.
Overview
SEO & Keyword Strategy:
- Researched and selected relevant keywords (“black homeschoolers,” “African American homeschool”) using Google’s Keyword Planner.
- Integrated keywords into the site’s title and tagline for improved search visibility.
- Added site-wide internal links to keywords via footer settings to enhance SEO.
Website Optimization:
- Edited the WordPress footer to create keyword-optimized hyperlinks for better search ranking.
- Recommended moving the subscription box to the upper right corner to increase email sign-ups.
Content & Engagement:
- Suggested building backlinks through blog commenting to boost domain authority.
- Encouraged leveraging YouTube by linking back to AfricanAmericanHomeschoolMoms.com in videos.
- Recommended linking back to the website from social media platforms like Twitter, Facebook, and Pinterest to increase referral traffic.
This approach helped improve Andrea’s website visibility and traffic flow.
"Every mompreneur wants to have a successful business. She wants her business to stand out among the crowd and she wants to learn how to use smart marketing strategies to reach potential customers. But sometimes when new mompreneurs like me try to navigate the complex world of marketing and attempt to swim in a sea of social media, we get lost and nearly drown in our many responsibilities! Thankfully, Demetria was able to throw me a lifeline and guide me onto a better and more successful business path!"
