Email, Social & Content Strategy
I helped Belinda Bullard, founder of A Blessed Heritage, develop a cohesive content strategy in a one-time consulting session, covering her blog, social media, and email newsletter. My recommendations included optimal posting frequencies across Instagram, Facebook, and Pinterest, using lead magnets and content upgrades to grow her email list, and refining her calls to action. One specific recommendation — adding email capture at her live speaking engagements — she implemented right away, growing her list quickly as a result. She described the session as productive, telling me she left with concrete action steps she’d already begun putting into practice.
Overview
Content Marketing:
- Developed a comprehensive content strategy to align her blog, social media, and newsletter for brand consistency.
- Advised on creating content upgrades (e.g., digital products, guides, planners) to increase email sign-ups and drive engagement.
- Recommended optimizing blog posts with SEO best practices, including keyword integration and adding high-quality images and links to enhance search visibility.
Social Media Marketing:
- Suggested optimal posting frequencies on Instagram (3x daily) and Facebook (1x daily) to boost engagement and grow her audience.
- Advised opening a Pinterest business account and utilizing its potential to drive blog traffic.
- Recommended tools like Hootsuite and Buffer for batch scheduling social media posts for increased efficiency.
Email Marketing:
- Proposed using lead magnets to attract new subscribers and grow her email list.
- Enhanced her newsletter strategy by repositioning CTAs and adjusting email frequency based on audience engagement.
Audience Engagement & Community Building:
- Provided guidance on networking strategies by encouraging participation in forums, Facebook groups, and Instagram communities.
- Encouraged consistent interactions on social media and blog comments to strengthen her relationships with the audience.
"I just wanted to say that I truly enjoyed our time together...it was a productive meeting and I left with concrete action steps (which I have already begun to implement), and I look forward to learning more and growing. My dollars were well spent."
