Social Media, Audience Engagement, Content Creation
In 2015, I partnered with Brain Chase to promote their summer learning challenge for kids ages 6-16. My role involved creating customized blog posts tailored to a homeschool audience, focusing on how Brain Chase keeps kids engaged with fun, educational content while giving parents a break. I incorporated a unique 15% discount code and ran a giveaway offering free registrations. Additionally, I shared Brain Chase’s benefits of positive screen time across social media platforms, participated in a targeted hashtag campaign, and was invited to boost visibility through a Twitter party.
Overview
- Customized blog posts for a homeschool audience, emphasizing Brain Chase’s value in keeping kids engaged with productive learning.
- Incorporated a 15% discount code into my blog content to encourage sign-ups.
- Ran a giveaway offering two free Brain Chase registrations to increase reader engagement.
- Published 4 social media posts using the #BrainChase and #AdventureLearning hashtags across platforms like Twitter, Facebook, Instagram, and Pinterest.
- Participated in a Twitter party to boost visibility and promote the program to my network.
- Highlighted Brain Chase’s benefits, such as positive screen time and trusted curriculum to appeal to parents and homeschoolers.
- Promoted the summer learning challenge between May 1-22, 2015, and submitted content links for tracking and analysis.