Marketing Strategy (SEO), Podcast Strategy
During my collaboration with Steve McDonald, I provided comprehensive digital marketing support, primarily focused on optimizing his podcast presence and audience engagement strategies. I advised on podcast growth tactics tailored to his faith-based content, including cross-promotions with other podcasters, optimizing SEO for podcast episodes, and leveraging social media platforms such as Instagram and Facebook to create engaging content. I also recommended building and nurturing his email list as a primary focus to convert listeners into long-term followers. Additionally, I helped Steve develop a clear call-to-action strategy, encouraging listener reviews and ratings to improve his podcast’s visibility, while also optimizing podcast metadata for improved search results. My guidance extended to content creation systems for social media and email marketing to grow his subscriber base, as well as enhancing podcast audio and branding quality.
Throughout our partnership, I also conducted an audit of his podcast format, providing recommendations on intros, outros, and overall podcast flow to maintain listener engagement. By streamlining his content strategy across multiple digital platforms, I helped him create a cohesive online presence that supports his podcast growth and mission.
Overview
Content Creation & Strategy
- Podcast Optimization: You recommended strategies for optimizing Steve’s podcast metadata, such as refining episode titles and descriptions using targeted keywords to enhance searchability.
- Podcast Content Roadmap: Created a structured plan for improving Steve’s podcast episodes, including specific hooks, intros, outros, and bumpers to improve audience retention and engagement.
Social Media Marketing
- Cross-Promotion Strategy: Suggested leveraging collaborations and cross-promotions with other faith-based podcasters to tap into their audiences. This helped Steve grow his own podcast audience by sharing his content on social platforms.
- Content Sharing: Advised Steve to create social media content using short-form video snippets, reels, and highlights to boost engagement on platforms like Instagram, Facebook, and X.
SEO & Audience Growth
- Keyword Strategy: You implemented keyword research techniques to optimize Steve’s podcast titles and descriptions, aiming for better discoverability in podcast directories and search engines.
- Listener Growth Tactics: Encouraged Steve to consistently ask for ratings and reviews from his podcast audience, leading to organic growth through increased visibility and higher rankings.
Email Marketing
- Email List Engagement: Suggested Steve focus on growing and nurturing his email list, emphasizing that email newsletters should be prioritized over social media marketing for maintaining long-term engagement with his podcast audience.
- Call-to-Action (CTA) Focus: Recommended integrating clear CTAs within the email marketing campaigns, driving subscribers toward actions like subscribing to the podcast or downloading free content.
Analytics & Performance Monitoring
- Podcast Metrics Tracking: Recommended tools such as Podbean and Chartable to help Steve monitor his podcast’s performance, providing him with insights into his audience demographics, download rates, and episode performance.
- A/B Testing: Encouraged testing of different email content to see what resonates best with Steve’s audience, refining content and subject lines for higher engagement.
This comprehensive digital marketing support helped Steve enhance his podcast’s visibility and engagement across platforms.
"I had the opportunity to work with Demetria on my podcast. With so much information to learn regarding growing a podcast, I ordered a podcast audit and I was very pleased with the deliverable. The audit was very detailed and provided action items for me to follow. Her follow-up guidance has been immensely helpful and will absolutely have a positive impact on growing the podcast. I highly recommend working with Demetria for your podcast. I will continue to work with her as the podcast grows."
