Web Design, Branding, SEO
For Tracy Kelly, I provided a complete digital marketing and web design overhaul. I implemented SEO strategies by conducting keyword research and optimizing her site for better positioning in Google SERPs. I also ensured backend coding for SEO and mobile responsiveness, making the site viewable on all devices. Design-wise, I crafted a modern, fresh, and colorful branding strategy aligned with Tracy’s vision for Homeschool Power. The site, built with Divi on WordPress, includes a blog, podcast integration, web forms, and Google Analytics. Additionally, I supported the setup of lead forms, booking links, and social media integration.
Overview
Digital Marketing & Design Work for Tracy
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Modern Branding Strategy:
Created a fresh and user-friendly design that matched Tracy’s vibrant, fun branding, aligned with her logo colors through a custom brand board. -
Backend Setup:
Implemented the website’s coding and backend integrations for functionality, ensuring smooth operation across all devices. -
SEO Optimization:
Conducted keyword research and applied SEO strategies to help Tracy’s content rank higher in Google SERPs, optimizing web pages and blog posts for better online visibility. -
Mobile Responsiveness:
Ensured the site was fully responsive, adapting perfectly to mobile and desktop devices for an optimal user experience. -
Web Forms & Lead Generation:
Integrated custom web forms, including lead forms from her email service provider, enabling seamless information collection and interaction with prospects. -
Blog & Podcast Integration:
Set up a blog for educational posts and integrated a podcast page with player code to allow Tracy to share multimedia content with her audience. -
Calendar & Scheduling:
Installed interactive calendars to display important dates like school holidays and menus, making it easier for parents to access critical information. -
Google Analytics Setup:
Integrated Google Analytics to track site performance and visitor data, enabling Tracy to monitor traffic and user behavior for improved marketing efforts. -
Ongoing Support:
Provided two weeks of post-launch support to ensure the site ran smoothly and all systems were functioning correctly.
This strategic mix of design, SEO, and content optimization helped boost Tracy’s visibility and ensure her site was both visually appealing and fully functional for her target audience.
"I have worked with Demetria over the last few years and she is awesome at what she does! Demetria has designed and maintained my business website, exclusively. Not being very tech savvy, she has helped to develop a website that is professional and one that I can be proud of. She comes up with creative ideas and always seems to take the vision in my head and brings it to life. Demetria stays in touch and is always available to help answer any questions that you may have. She also gives suggestions to ensure that you are completely comfortable and satisfied with your web design after completing the service. I am thankful that I found Demetria and her services. I always enjoy our projects together! Demetria is my web designer for as long as I need one."
