Every wonder why you should start a podcast?

In this episode, I have 5 surefire reasons you should start a podcast! I absolutely love podcasting and began creating podcasting courses in 2006 for women entrepreneurs. I feel every business should utilize all the digital technologies to your business advantage.

Listen to my Podcast Throwback: Episode 02: Mompreneurs In Heels (Web Success Strategies) Podcast 2014

Here’s what I talk about in the audio:

• my experiences with podcasting success
• why podcasting is one of most versatile ways to increase your tribe
• how podcasting takes into consideration different learning modes
• how podcasting adds to the value of your blog copy
• the importance of syndicating your content and providing your content in a variety of methods: adding diversity to your platform through social media, video marketing, as well as podcasting
• how podcasting helps you ease into public speaking
• why I think podcasting trumps video marketing
• with over 450 million blogs, subscribing to podcasts has become easier with the onslaught of smartphones.

 

Why start a podcast?

My personal experience with podcasting success:

I quickly increased my blog readership by 30% within 2 months upon starting the podcast and by 125% in 4 weeks as a result of one podcast interview with a well-known guest in my niche.

 

Here are even more reasons you should start a podcast.

 

Podcasts will help you gain visibility on the web.

Each of my podcast episodes seems to rank higher than my blog posts.  I\’m not quite sure why this is…but I have a feeling it has to do with podcasting.

Podcasts don’t have to be expensive to start.

You could set up a studio as elaborate as the one Cliff Ravenscraft uses, or you can start one for free using services like Blog Talk Radio or Talkshoe (available long ago which I don’t recommend-for reasons I can get into in another blog post), or you can use a free audio recording software such as Audacity.

Also, services like Audio Acrobat might work for you (at $20/month.)  Just go at your own pace, utilize the tools you have at your disposal if you want to begin on a budget.  

More reasons to start a podcast…

• You will reach your target audience, build your tribe, and grow your brand with a podcast.
• Podcasting helps you to establish your authority and expertise on a niche topic.
• You will reach more mobile-device owners with your message as a result of podcasting.

(A larger percentage of my listeners stick around for 15-30 minutes. Podcasting is GREAT for blog stickiness. The average blog receives between 5-10 minutes or less of reading time.)

Has this episode been helpful to you? I sure hope this encourages you to start a podcast! Leave me a note in the comments below.