Creating Your Web Content Strategy (a fun guide!)

If you’re a small to medium-sized business or an entrepreneur, creating content online is a must if you want to be seen, grow your brand, and connect with more people. Whether you’re offering products, services, or even just sharing your expertise, having a solid content strategy is the secret sauce to boosting visibility and engaging your audience.

In this post, we’ll talk about how to get started with your web content strategy, focusing on SEO to help people find you—and how to mix that up with some fun social media vibes!

Why You Should Focus on SEO

SEO (Search Engine Optimization) might sound a little techy, but it’s basically just a way to make sure your website and content shows up when people search for what you offer. Think of it as a way to tell Google, “Hey, pick me!”

Here’s why SEO is worth the effort: unlike social media posts that can get lost in the feed after a day or two, SEO content sticks around. It’s like planting a seed that keeps growing over time. With the right SEO strategy, your content can keep bringing new visitors to your site without you having to hustle on every platform every day. That’s the magic of a good web content strategy!

Check out this post on how to increase blogger traffic.

5 Simple Steps to Craft an SEO-Focused Web Content Strategy

Get to Know Your Keywords

First things first—figure out what your ideal customers are typing into search engines. Use free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to get some ideas. Focus on long-tail keywords (think 3-4 words) that are specific and easier to rank for. For example: Instead of a broad term like “marketing tips,” try something like “simple marketing tips for small businesses” to attract the right crowd. I share some ideas about different SEO tools I use on my video.

Create Content That Helps People

Great content is all about solving problems or answering questions your audience has. So, think about common issues or challenges your customers face, and create blog posts, how-to guides, or even videos that provide solutions. Content like this not only works wonders for SEO but also builds trust with your audience.

Here’s another tip: Repurpose your content! A blog post can easily become a podcast episode or a fun social media series, which means you’re spreading your wisdom across different platforms.

Optimize Your Content Like a Pro

Once you’ve written your blog post or article, it’s time to sprinkle a little SEO magic. Here’s how: use meta titles and descriptions liberally. Add your main keyword (like “web content strategy“) in your titles and descriptions to boost your chances of getting noticed in search engines.

Pay attention to your headings. Break up your content with H1, H2, and H3 headings. This not only makes your content easier to read but helps search engines understand what your post is about.

Don’t neglect your image alt text.Give your images some love by adding descriptive alt text, including keywords where they make sense.

Use internal & external links: Link to other posts on your site (internal) and useful resources from others (external) to keep readers engaged and show search engines you know your stuff.

Keep a Content Calendar
Consistency is your friend. Having a content calendar helps you stay on track and make sure you’re posting regularly, which Google loves. Whether you’re blogging weekly or monthly, sticking to a schedule keeps you relevant in search engines and helps you build a library of useful content over time.

Here’s a useful tip: focus on cornerstone content—those in-depth, ultimate guides or super-informative posts that become the foundation of your web content strategy. These pieces can be updated and re-shared over time to keep them fresh!

Measure, tweak, and repeat
Don’t just set it and forget it—track how well your content is doing. Google Analytics can give you insights into what’s working and what’s not. If you notice a post isn’t getting much love, go back and tweak it. Add new keywords, update the info, or give it a fresh spin!

The Role of Social Media in Your Content Strategy

Now, while SEO is your long-term buddy for bringing in that organic traffic, social media is your go-to for quick engagement and building connections. Platforms like Instagram, TikTok, and LinkedIn are great for sharing your content and getting real-time feedback from your audience.

But, keep in mind—social media content has a short shelf life. That Instagram post you spent time crafting? It’s probably buried after 24 hours. This is why you need a web content strategy that balances SEO (for long-term growth) with social media (for short-term buzz).

Here’s how to mix SEO and social media:

• Promote Your SEO Content: Once your blog post is live, don’t just leave it there—share it across your social platforms to drive traffic back to your site.
• Get Your Audience Involved: Ask questions, share polls, and invite your followers to share their thoughts. The more engaged your audience is, the more likely they are to visit your website.
• Repurpose Content for Different Formats: Turn your blog post into a quick video or infographic and share it on social to keep the conversation going. Here’s an example.
• Use Ads Wisely: If you’re going to invest in paid ads, make sure you’re promoting valuable content that links back to your website, not just posts that disappear in a day.

The Bottom Line: SEO and Social Media Together = Success

So, which is better—SEO or social media? Honestly, you need both! SEO is your slow and steady traffic driver, while social media helps you build relationships and spread the word quickly. By crafting a solid web content strategy that combines both, you’ll get the best of both worlds: steady growth and real-time engagement.

The most important thing? Keep creating valuable content that helps your audience. Whether it’s through blog posts, videos, or social media, make sure you’re offering something that solves a problem or answers a question. When you do that, people will start to notice, and your business will grow!

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Need a little help figuring out your web content strategy? Let’s chat! I’d love to help you create a plan that gets your business in front of the right audience!